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Patagonia is suing Pattie Gonia, which seems off-brand

boingboing.net • 29 May 2026, 18:29

Patagonia is suing Pattie Gonia, which seems off-brand

Pattie Gonia is a drag queen and climate activist who raises money for environmental causes, hikes in heels, and has apparently become an existential threat to Patagonia's fleece empire. The high-end athleisure wear company is suing the performer for "irreparable damage" to its brand. — Read the rest

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